Mar 02 2008
Web 2.0: Ordering Pizza Online.
I used to order pizzas on the telephone, but that involved talking and waiting for an operator. Now I build my pizza and order it online. I was reluctant at first, especially with Papa John’s website: It seemed really primitive, and I felt my information wasn’t safe with their site. Eventually I got used to placing orders online, and now do it at least once a week!
Today I was hungry and lazy; I didn’t want to leave my place and get something to eat. So I decided to order pizza. I always order at Papa Johns, but today I wanted to switch it up a bit, so I ordered off Domino’s. I am really impressed by their website.
Domino’s actually spent the time to make a comprehensive web 2.0 site, which means more user-friendly and involved. Ordering was extremely easy and organized: Everything was straightforward and took under two minutes. I thing I liked the most is their Pizza Tracker, which tracks what stage your pizza is on. The pizza tracker allows me to do listen to music, without having to worry if the doorbell rings.
Only bad thing I don’t like about both Domino’s and Papa John’s websites is that they try to hustle on the order page. For Papa John’s, after you place your credit card information you’re lead to a page to confirm your order. There are two buttons to choose from; if you click the first one you’ll end up with a magazine subscription. Great strategy on Papa John’s website, but I would say unethical: Who orders pizza and thinks about ordering a magazine subscription? Domino’s website has the same concept, but with Wings or Bread sticks. At least Domino’s strategy is more reasonable than Papa John’s.
Dominio’s and Papa Johns want to have an online presence. They both place ads on their trademarked keywords. For instance, when you search Papa John’s you’ll see they paid for an ad, even though their top results. Why waste money like that? It doesn’t make sense for me, because someone who is search Papa John’s is going to want pizza. There isn’t any other thing that phrase “Papa John” could stand for. Really odd, because they are losing money per click; they lose at least 1-5 cents per click and if you see how many search “Papa John” that’s a lot of money lost. They should stop bidding on their own words and start bidding on their competitor’s keywords: Papa Johns should bid on Domino’s and vice versa. Lots of these big companies really don’t understand the online marketing game, so they hire idiots to help them waste money.
The internet is definitely the future for all these delivery industries, and the only way to succeed is have a great website. The amount of people who order pizza online will only increase over the years. It seems like Domino’s is leagues ahead of Papa John’s on website development. But eventually Papa Johns will realize after they see their competition’s income statement.
Yeah.
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