I do pay per click advertising with Google Adwords, which is bidding for keywords that your ad will show on Google Search. Well today I decided to do a new campaign. I set a budget of $50 dollars per day and target 5 different countries. I selected the accelerated delivery option, and let this campaign run. Yeah, when the stats updated I saw that I got 0 conversions and lost 57 dollars.

I talked to an Adword rep and he told me:

Michael C: The statistics within your account can be delayed up to 3 hours, this could account for the jump in statistics.
Michael C: The reason why you went over your daily budget is due to overdelivery.

Three keyword cost me 36 dollars: I bid for some very broad keywords. I didn’t expect it go to my budget that soon, though. Oh well.

Yeah, i suck.

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Tags: Adwords, Google Adwords, Lose Money

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