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May 19 2008

Nike Promotes Lebron James as Jesus

Published by NO at 7:30 pm under Sports

This is Lebron’s first Nike commercial at the stereotypical black church. Nike mocked a culture’s way of expressing religious fervor by using it to sell shoes.

Now we have the “We are all witnesses” tagline with a poster of Lebron in a particularly famous pose of Jesus. This is almost a direct quote from the bible: “You killed the author of life, but God raised him from the dead. We are witnesses of this.”

Then comes the cover of Slam magazine. The quote “Ask and you won’t receive anything” is the direct opposite of another quote from the bible: Ask and it will be given to you; seek and you will find; knock and the door will be opened to you. For everyone who asks receives; he who seeks finds; and to him who knocks, the door will be opened.

Next Nike creates a commercial that’s banned in China. Lebron James aka Jesus can defeat any Chinese god or symbol.

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