In 2000, BMW wanted to experiment with a new way of advertising. They decided instead of marketing their cars directly, they would make five short films and have their cars in them. The name of the series of Films is called The Hire, and they are surprisingly fun to watch! The films all last for six minutes and have the main character, Clive Owen, driving a BMW. But every film has a unique storyline and a different BMW.

 
Here is my favorite: The Hire- Star. This video has Madonna!


 
They spent 60 millions dollars total for five films, do you think it was worth it? The films are all very good, but stopped making them because it cost them too much money.

 
Yeah.