May 19 2008
Nike Promotes Lebron James as Jesus
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This is Lebron’s first Nike commercial at the stereotypical black church. Nike mocked a culture’s way of expressing religious fervor by using it to sell shoes.
Now we have the “We are all witnesses” tagline with a poster of Lebron in a particularly famous pose of Jesus. This is almost a direct quote from the bible: “You killed the author of life, but God raised him from the dead. We are witnesses of this.”
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Then comes the cover of Slam magazine. The quote “Ask and you won’t receive anything” is the direct opposite of another quote from the bible: Ask and it will be given to you; seek and you will find; knock and the door will be opened to you. For everyone who asks receives; he who seeks finds; and to him who knocks, the door will be opened.

Next Nike creates a commercial that’s banned in China. Lebron James aka Jesus can defeat any Chinese god or symbol.
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